Merv Keenihan came through Norwood's junior grades and in 1953 he was named the Junior Colts Most Effective player. He was then adjudged the Reserves Best Junior in 1955, and the Best Team Man in 1956.
Keenihan made his senior debut in 1956, and played predominantly as a wingman.
In 1958, he was selected to represent South Australia in the Australian National Football Carnival, in Melbourne. He had to withdraw however, because of injury. Later that year, he was a member of the Norwood side that won the 1958 Advertiser Cup (Night Series).
In 1959 he was transferred to the country, but returned to play for the Reserves in the finals.
1960 saw him play in a Reserves premiership. Named on a wing, he was among Norwood's best players in its defeat of Port Adelaide.
Merv Keenihan was awarded a player's Five Year Certificate after the 1960 season.
R Cialini Nov 2014